“Today, retail is shaped by the digital retail marketplace. User reviews and interaction on social networking sites are having an increased effect on purchasing decisions and the modern shopping experience in general.” Quoted from the source.
Taking steps into the new is and will always be a challenge, beyond the unknown, something new, risk in search of benefit, an undeniable part of who we are, more so us entrepreneurs. These words a preamble to a place that has many definitions, first a perspective. From the human aspect primarily, including the technical from where I get my start, many of my own sites, extensive commercialization/marketing, community work and a healthy well matured implementation methodology.
This is the english version. La razones principales simple, el incalculable valor de la buena comunicación, desarrollar el arte de escuchar, aprender y compartir los desafíos que todos deberemos resolver, adaptándonos a estas nuevas tecnologías, palabra sofisticada para las herramientas formidables que transforman radicalmente nuestro entorno, nosotros mismos y como nos relacionamos.